Almo Inn
Almo Inn’s Challenge:
Almo Inn, a quaint, western-themed motel and steakhouse near Idaho's City of Rocks National Reserve, wanted to expand its brand presence by offering merchandise for outdoor-loving guests. Although the inn had a steady flow of patrons, it lacked experience in branding and merchandising, leaving it uncertain how to proceed with its product expansion.
La Lune’s Solutions:
We worked closely with our client to develop a range of merchandise that would resonate with their adventurous clientele, including cyclists, rock climbers, and campers. We designed a series of National Park-inspired posters that translated beautifully onto apparel, mugs, and stickers. For added variety, we created smaller, versatile designs suitable for enamel pins and embroidered patches, which also scaled well for larger items like clothing. To streamline the process, we provided a simple system for sharing ideas and receiving client feedback, ensuring that even without prior branding experience, Almo Inn could make informed decisions.
Design
Merchandising
Services Provided:
La Lune’s Takeaways:
The introduction of branded merchandise added a new revenue stream for Almo Inn, appealing to their nature-loving visitors with designs that captured the area’s spirit. The straightforward approval system we implemented empowered the client to explore creative ideas confidently, helping them step into a new realm of brand expansion.