ICOM
ICOM’s Challenge:
As Idaho’s first and only medical school, ICOM (Idaho College of Osteopathic Medicine) plays a critical role in addressing the state's healthcare provider shortage. The college needed a trusted partner to help it communicate its brand’s prestige and mission to prospective students, faculty, and stakeholders. Its goals included producing high-quality, visually engaging materials that reflect its academic excellence and innovative spirit while maintaining a cohesive brand identity.
La Lune’s Solutions:
Our partnership with ICOM has spanned several years and includes a variety of recurring and special projects. We've designed graduation commencement programs, annual reports, quarterly printed magazines, and welcome packages for new students. With each project, we’ve adhered to the core elements of ICOM’s brand while continuously elevating its visual presence.
ICOM is particularly open to creative solutions, allowing us to explore techniques like foil stamping, embossing, and tactile coatings, that add a unique, polished finish to printed materials. We've also introduced bespoke illustrations and other distinctive design elements that set ICOM apart from its competitors and leave a lasting impression on prospective students. Our long-term relationship with the client has allowed us to innovate within the established brand framework, ensuring consistency while pushing boundaries.
Brand Design
Long Format Design
Annual Report
Services Provided:
Brand Creation
Website Graphics
Print Collateral
ICOM Desk Mats
ICOMmunication Newsletter Series
La Lune’s Takeaways:
Our ongoing collaboration has led to a strengthened brand presence for ICOM, reflected in visually stunning materials that resonate with their target audience. The distinctive designs and premium finishes have enhanced ICOM's reputation for quality and innovation, helping to make the school more memorable to potential medical students. The client frequently expresses her appreciation for our creativity, attention to detail, and ability to maintain the brand’s integrity while consistently elevating its appeal. This partnership highlights the importance of adaptability and long-term vision in building a brand’s legacy.