Radiant Waxing
Radiant Waxing’s Challenge:
Radiant Waxing Downtown Boise, the original salon in what would become a franchise, needed a more robust digital presence in preparation for its sale. The goal was to build their social media profile to attract potential buyers. While they had existing brand standards in place, the salon’s digital presence needed to be expanded and refined to make a more significant impact online.
Enhanced Brand:
We enhanced Radiant Waxing's digital presence by building on its existing brand standards and introducing new creative elements, including a fresh color palette that the parent company later adopted.
Updated Logo Suite Including Location
Content Creation:
The client expressed frustration with their corporate headquarters' generic social media content, so we created high-quality, engaging social media posts that significantly boosted the salon’s visibility. Our work made such an impact that other franchisees and headquarters began using our designs in their social feeds and adopted our expanded color palette.
The Results
Through strategic content creation and audience engagement, we increased their follower count by nearly 50% in three months (2.5% - 5% increase monthly is industry standard), increased impressions by 2800%, and boosted engagement by 1200%.
+2948%
Increase in Accounts Reached
+1200%
Increase in Followers
+49%
Increase in Engagement
Change Across the Brand
The results spoke for themselves: with an expanded digital presence and significant engagement growth, Radiant Waxing Downtown Boise became a more attractive asset. The client was thrilled with the progress, which directly contributed to her ability to sell the franchise and retire successfully. This study showcases the power of a well-executed social media strategy in enhancing brand value and achieving business goals.